A Test for Creativity

The Panamarican School of Art and Design have a very clever advertising campaign as created by AlmapBBDO, São Paulo, Brazil. An array of either x’s or o’s are printed on to a surface (paper, walls, doors, t-shirts, etc), upon which creatives are encouraged to manipulate, modify, enhance in an effort to develop as many symbols, glyphs or images as possible. Very cool.

creativity11

[via Toxel.com]

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